Monday, April 04, 2011

Commercial Break

Last summer I had the pleasure of dipping my toes back into commercials.  Uli Meyer kept me busy for a few weeks at his London studio on a couple of spots for Cookie Crisp and Honeystars, both campaigns I had worked on for Uli before moving to France in 2006.

For Honeystars I made these colour keys to set the palette for the spot.  The top left image is based on a layout by Margaux Zinsner.

Stills from the final ad



On Cookie Crisp I was assigned the design of Chip the wolf's latest contraption to pilfer cereal from innocent children.  This time it's a kind of Jet-Ski creation.

I made some rough colour keys for this ad too.

I did a quick thumbnail board to get the animatic started.

Studio artist Sean Hayden put together a fun 'making of' video showing the production process over on Uli's blog

5 comments:

Julia Lundman said...

those are really great Matt! That's the kind of work I used to do in Chicago. Great fun to work on commercials - these are awesome! I love the color keys.

J

Mick said...

very nice and an inspiring use of colour

Matthew Cruickshank said...

Lovely loose cartoon style!

Matt Jones said...

Thanks folks, it's always fun to work on these spots with Uli.

Carolyn said...

These are awesome! Great use of color!

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