Commercial Break

Last summer I had the pleasure of dipping my toes back into commercials.  Uli Meyer kept me busy for a few weeks at his London studio on a couple of spots for Cookie Crisp and Honeystars, both campaigns I had worked on for Uli before moving to France in 2006.

For Honeystars I made these colour keys to set the palette for the spot.  The top left image is based on a layout by Margaux Zinsner.

Stills from the final ad

On Cookie Crisp I was assigned the design of Chip the wolf's latest contraption to pilfer cereal from innocent children.  This time it's a kind of Jet-Ski creation.

I made some rough colour keys for this ad too.

I did a quick thumbnail board to get the animatic started.

Studio artist Sean Hayden put together a fun 'making of' video showing the production process over on Uli's blog.