With the COOKIE CRISP ads we try & go all out & give them as high production values as possible. I'm involved early on after Uli has made the storyboard & animatic. I'll take the key scenes & produce colour set-ups as a guide for the CG dept. to follow. I design the backgrounds, houses & any props involved. I was pretty happy with the design of the log-cabin above but the agency felt it looked too rustic & it ended up pink in the finished ad!