Friday, April 16, 2010

How to make a Cookie Crisp commercial

Over a year ago I designed the latest Cookie Crisp commercial for Uli Meyer Studios.  First task was to design Chip the wolf's latest invention for stealing cereal from innocent children; a home-made, pedal-powered helicopter from which Chip can hook cereal boxes with his fishing rod & plunger!

The sketches at the top of the page above proved the right approach so I worked up a detailed version in b&w.

Next step was a colour version for the agency to sign off on.  This would also be texture ref. for the cg team.

I roughed out a quick pass on the storyboard based on the agency boards.

Next I planned out a colour key set-up to sell the agency on 'the look'.

Last stage was some background colour keys used in the animatic and as a ref. guide for the finished ad.  Then I handed it over to Uli & his team to work their magic.

More on my work with Uli on past Cookie Crisp ads here and here.  Check out Uli's groovy new studio site here

Thursday, April 08, 2010


 Visiting Los Angeles for the first time last year Venice Beach seemed similar to London's Camden Town-except everyone wears less clothes . . . and there's a beach!

Thursday, April 01, 2010

More from the life room . . .

Latest batch from the Bristol Grammar School Life Drawing Course run by Will Stevens.  The poses range between 5-10 minutes.







8   I wish I indicated the floor in this one-the model looks like he's hurtling through the air backwards!