Redesigning the Emoticon

Back in 2012 I was approached by a team at Facebook who were working on a new set of Emoticons to address bullying on social media. They were consulting the psychology dept. at Berkeley led by Dacher Keltner who is a protegée of Paul Ekman- both of whom advised Pete Docter during the research phase of Inside Out. It was Pete who recommended me to them after I did an exercise for him to design some emotional icons for the control panel in Inside Out.

We were to 'evolve' the traditional emoticon so I began brainstorming emoticons that might be 'more emotive' than traditional emoji. I would come to realize just how difficult it is to improve upon something so simple and entirely functional already. But with my animation background the FB/Berkeley teams were pleased with the expressive characters I was developing.

Dacher gave me breakdowns of how our expressions change across the emotional states as defined by Darwin (which Ekman had realized are universal).

I sent dozens of sketches which the psychology team ran experiments on! They chose specific drawings which they thought best communicated a particular emotion and they were found to be all recognizable.

They published a scientific paper on their findings and the research was even mentioned in an article in TIME magazine! The project got some attention in online media too, in particular an article on BuzzFeed which was picked up by many other sites including the Verge.

The project was ultimately combined with the Facebook Messenger app and we developed an animated version for the sticker store named 'Finch' after Darwin's finches. They were expertly animated by my friend Sam Hood, top story artist, animator and designer. See more on his site here or go download the emoji on Messenger- it has been sent 100s of millions of times worldwide apparently!

We created a set of new emoji with enhanced expressions informed by Darwin and our animation skills but essentially I don't think we improved the emoticon or discovered a sufficient new language to communicate online which was the original goal. We had hoped to progress further and add sound to the emoji but the project stalled. Although since then Facebook have added several key emoji as alternatives to their 'thumbs up'. All the other tech companies are in a race to create some form of enhanced virtual emoji being that can communicate 'for us' after learning our behaviour and thoughts!

A couple years after that Vodaphone approached me to help design the visuals for a video they were assembling also dealing with social media bullying.

 It was about how anyone can become the target of online bullying which overwhelm and lead to distress and depression.

Dacher and I partnered again on a proposal for the Kahn Academy to create a film promoting awareness of compassion which Dacher has written about extensively. This was a fun opportunity to visualize anatomy, the brain and the nervous system but the project never went further.

 

I was happy to volunteer on all these projects; it's fascinating to be involved with the tech world's race to improve communication and I think artists with animation skills are those most able to create characters that can emote and with which we can empathize- it's what we do every day ;)

Here's more on 'Finch' from an article by Radiolab

The Untitled Pixar film that takes you inside the Mind!

Having lived in France for a couple of years I was aware that animated films are often given interesting new titles; 'Up' was 'La Haut', 'Brave' became 'Rebelle'. Racking our brains for suggestions of what 'The Untitled Pixar film that takes you inside the Mind' might be I suggested 'La Joie de Vivre' which the editorial team amusingly used at the head of one of the rough assembly screenings. Naming this film was thrown open to the entire crew by producer Jonas Rivera. A list was drawn up that everyone contributed to eg. 'Mind Blown', 'BrainTrust', 'Joyless', 'Out of Mind', 'Emotional Rescue' etc.

I started with a 'mood board' tracking films with similar titles to some we had in mind. I collated images with colours that suggested emotions and Saul Bass style fonts. Potential titles must be checked against existing properties by the legal dept. There are several 'Inside Out' films but there was deemed no conflict of interest with Pixar's film.

I think visually and have loved designing fonts and logos since childhood. My Dad is a sign-maker and I was fascinated by a Letraset book he had. I'd help him design signs and he had great technical pens I'd use to draw. I studied graphic design later at school and always relish the opportunity to do some thinking on movie logos.
'Life of Riley' was deemed too trite early on. I don't know who came up with 'Inside Out' ultimately but it was on a short list that John Lasseter chose from. Once again the French title is more interesting and whimsical 'Vice-Versa'.

 'HQ!' could've been fun. I thought perhaps using the name of the true main character of the film (but it looks like David O. Russell took that one).

The Story team are often tasked with generating ideas for teaser trailers.  These are very rough thumbnails where I'm just thinking my way through ideas. I love movie trailers that used to 'tease', that left the audience intrigued. I thought of something that would use simple abstract shapes animated on screen with relevant sound effects. 

I thought about Joy presenting the team in a 'Psychology Lesson'

(Above) 'The Emotional States of Riley' or even something more mysterious . . .

Pete even tasked us with coming up with graphic 'emoticons' that could be used on the control panel displays. This page above is what Pete showed to Dacher Keltner at Berkeley's Psychology lab which led to me helping them develop the 'Finch' animated emoticon for Facebook.