Now HONEYSTARS has aired I can finally post some of the artwork that went into the making of the 2 new spots last autumn. The agency wanted to update the look of the whole campaign this time so I started to re-think the design of the kids first. To appeal to kids I basically thought of the INCREDIBLES crossed with Natalie Portman's white suit in ATTACK OF THE CLONES. These are my exploratory thumbnails.
Instead of the usual 'cereal kid' I tried to make them look more rounded, almost like toon-shaded CG.
I also refined the look of Captain Star & made his costume a bit more sleek. Captain Star (bottom right) poses by Dean Roberts.
The villains in this ad were fun. Robotic bird-men. I was inspired by the clockwork owl in CLASH OF THE TITANS & Woody Woodpecker.
The birdmen & the spaceships were translated beautifully into CG by Joan Cabot & Leo Sanchez.
Finally some colour keys I made to guide the production company in Malaysia. The overseas crew were supervised by Andreas von Andrian. The ad was laid out here in London & directed by Uli Meyer.
This sculpt of the boy was made to aid the animators. It was sculpted by the highly talented Cako Facioli who promises me he'll have a blog soon.